The idea behind RipplIt is to try and harness the power of social media and social interactions to understand people’s motivations and preferences and to support organizations that strengthen and build prosperous communities. All services rendered or activities supported by RipplIt are based on the goal of harnessing the power of social responsibility and ownership to help build virtual or real communities that benefit people. These organizations may be charitable or profitable in nature, but must enrich the lives of the people they serve. RipplIt is designed to help these organizations market themselves and be successful amongst their target consumers by providing affordable services that are based on measuring and enhancing economic and emotional value. Whether you want to promote a cause for childhood literacy or your local watering hole, each helps build the community in its own way and RipplIt can help.
The fundamental principle behind the services of RipplIt is based on how people influence each other and what motivates them to do so. RipplIt will provide these services by focusing on efforts that are local to the community they serve. For example, communities may be geographic in nature, and it is imperative for RipplIt to treat each location as a separate community and tailor its services and activities accordingly. People react and have different emotional and economic currency associated to specific causes or communities. It is important that RipplIt align itself accordingly to provide the best possible services. Thus, the nature of the services offered is based on grass-root campaigns that influence word-of-mouth amongst the consumers of our customers. RipplIt in Chicago, USA will be different from RipplIt in Kolkata, India. People, languages, customs, culture, and needs are different - thus the only way for RipplIt to be successful is to embrace and inculcate them. This may not necessarily be reflected in the screens, but in the promotion and marketing activities taken up.
Additionally, it is important that RipplIt support communities or causes in forms that are more than just monetary. We need to provide our own time and energy to ensure that these causes gain emotional credence with their stakeholders which leads to stronger, deeper, and more meaningful connections. We will actively engage and solicit the support of our users to participate in and take greater ownership of their communities and causes. RipplIt will focus on strengthening the social aspects and connections within the social networks in order to improve and build better communities through an integrative approach from all its stakeholders. If we believe in childhood literacy, then simply providing money isn't enough. It also requires time and effort, because that is the only way we will remain connected and committed to these important causes. Similarly, simply visiting a restaurant you like and spending money there isn't enough. Support them by also recommending it to your friends. By introducing a strong sense of social into the network, more than just posts and games, we can strengthen our communities and improve the future. Progress doesn't come from governments or from some external entity. It can only come from us - the people. RipplIt is simply aimed at facilitating that fundamental concept of social interaction and responsibility.
So, please sign up and get your friends to sign up. Ask them for recommendations and recommend options to them as well. And share your thoughts and opinions with us - feedback is always welcome.
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